Voice Search Optimisation: Modifying Your SEO Approach for Upcoming Events

With the increasing popularity of voice-enabled devices like Amazon’s Alexa, Google Assistant, and Apple’s Siri, businesses must adapt their search engine optimization (SEO) strategies to remain competitive. 

Voice search is rapidly changing how users interact with the internet, and companies that adjust their SEO approach can benefit from enhanced visibility, especially when it comes to upcoming events.

This blog post will provide a detailed guide on how to optimize for voice search, particularly focusing on upcoming events, and how Asteeri Infotech can help you stay ahead of the competition.
 

The Rise of Voice Search - Explore the Key Reasons

Voice search has become increasingly popular due to the convenience it offers. People are using it more frequently to find information, get directions, or even search for events. In fact, according to Google, over 27% of the global online population is using voice search on mobile devices. 

For event-based searches, users are often looking for quick, specific information, such as event dates, locations, and ticket availability. The way users search via voice is fundamentally different from how they type their queries. Voice searches tend to be longer, more conversational, and often phrased as questions. 

Understanding these differences is key to optimizing your website for voice search, particularly for upcoming events that people may want information about.
 

Why Voice Search is Important for Event SEO?

When people look for events, they often use voice search to ask specific questions such as:
 

• What are the upcoming concerts in my city?
   
• Where is the tech conference in November 2024?
   
• How do I buy tickets for the sports event next weekend?
   

Voice searches like these are more conversational and require your website content to be optimized in a way that directly addresses these questions. By focusing on voice search optimization for upcoming events, your website can improve its chances of being featured in voice search results, driving more traffic and engagement.
 

Explore Key Differences Between Text and Voice Search

Before diving into optimization strategies, it’s important to understand the key differences between text-based searches and voice-based searches:
 

• Length of Queries: Voice search queries are longer and more natural, often in the form of complete sentences or questions. For example, instead of typing “concerts New York,” a voice search query might be “What concerts are happening in New York this weekend?
   
• Intent and Context: Voice search queries often have clear intent, such as finding a location or making a purchase. Optimizing for voice search means understanding the user’s intent and answering their questions directly.
   
• Conversational Tone: Voice searches are more conversational. People talk to their devices like they would talk to a person. Your content should mimic this conversational tone to rank better for voice searches.
   
• Mobile-Centric: Most voice searches are conducted on mobile devices, which means that mobile optimization is essential for voice search success.
   

Explore the Key Strategies for Optimizing for Voice Search

Now that we understand the importance of voice search and the key differences in user behavior, let’s explore actionable strategies to optimize your SEO approach, particularly focusing on upcoming events.
 

1. Use Natural Language Keywords

One of the first steps in voice search optimization is adjusting your keyword strategy. Since voice search queries are more conversational, your keywords should reflect how people speak. 

Instead of focusing solely on short-tail keywords like “events in New York,” consider long-tail keywords and phrases like “What events are happening in New York this weekend?”

To do this, incorporate question-based phrases and natural language into your content. Some examples of voice search-friendly keywords for event searches might include:
 

• How do I get tickets to the tech conference in [city]?
   
• What are the best events happening in [city] next month?
   

Tools like Google’s “People Also Ask” feature can help identify common questions that people may use in voice searches.
 

2. Create a Detailed FAQ Section

One of the best ways to optimize for voice search is by including a comprehensive FAQ section on your website. FAQs naturally answer common questions in a direct, conversational tone, which aligns with how people use voice search.

When creating your FAQ, think about the questions users might ask related to your event. For instance:
 

• What time does the event start?
   
• Where can I park near the venue?
   
• How do I buy tickets for the concert?
   

By answering these questions in a clear, concise manner, you increase your chances of ranking in voice search results, particularly for users who are seeking quick, factual information about upcoming events.
 

3. Optimize for Local Searches

Many voice search queries are local, especially for events. People often ask location-specific questions like, “What events are happening near me this weekend?” or “Where is the best place to watch a concert in [city]?”

To capture this traffic, make sure your Google My Business listing is up-to-date with event information, including dates, times, and location details. Also, incorporate local keywords into your event descriptions, such as the city or neighborhood where the event is taking place.

Asteeri Infotech can assist in local SEO optimization, ensuring that your event details are readily accessible through voice search, particularly for users in your target geographical area.
 

4. Focus on Structured Data

Structured data, or schema markup, is a crucial component of voice search optimization. By using event-specific schema markup, you can provide search engines with detailed information about your event, such as dates, locations, and ticket prices.

Implementing Event Schema on your website helps search engines understand the context of your event and increases the likelihood that your event details will appear in voice search results. Some event-related structured data points include:
 

• Event name
   
• Date and time
   
• Location and venue
   
• Ticket availability
   

Asteeri Infotech specializes in implementing schema markup to ensure your event information is easily discovered by search engines, increasing your chances of ranking for relevant voice searches.
 

5. Optimize for Mobile Usability

Since the majority of voice searches are conducted on mobile devices, it’s essential to ensure your website is fully optimized for mobile users. A mobile-friendly website is not just a ranking factor for traditional searches but also critical for voice search SEO.

Ensure your site has fast loading times, is responsive across different devices, and provides a seamless experience for users looking for event information. Asteeri Infotech can help you improve your mobile usability, ensuring that visitors accessing your site via voice search have a smooth, intuitive experience.
 

6. Target Featured Snippets

Featured snippets, also known as “position zero,” are often the top result for voice searches. When a user asks a question, voice assistants tend to pull information from these snippets to provide answers.

To increase your chances of being featured in a snippet, provide clear, concise answers to common event-related questions. Use bulleted lists, tables, or short paragraphs to organize your content in a way that is easy for search engines to extract.

Asteeri Infotech can help optimize your content structure to target featured snippets, enhancing your visibility in voice search results.
 

7. Leverage Long-Form Content

Although voice search queries are often short and conversational, long-form content that thoroughly covers a topic can help improve your SEO for voice search. By creating comprehensive guides or event previews that answer multiple questions in one piece of content, you can capture a wide range of search queries.

For example, if you are promoting an upcoming music festival, a blog post that includes information about the lineup, ticket options, parking, and local attractions can help you rank for a variety of voice search queries.
 

8. Enhance User Engagement

Voice search results are often delivered to users in the form of a direct answer, meaning it’s critical that your content is engaging and provides value. Voice search optimization is not just about ranking higher but also ensuring that users find the information they need.

To improve engagement, include rich media elements such as videos, images, and interactive maps that help users quickly find relevant event information. This can improve both your SEO and the overall user experience.
 

How Asteeri Infotech Can Help?

Voice search is revolutionizing the way people interact with search engines, and businesses that adapt to these changes will be in a stronger position to succeed. 

At Asteeri Infotech, we specialize in optimizing websites for voice search, ensuring that your event-related content is easily discoverable by search engines and voice assistants.
 

Our Voice Search Optimization Services Include:
 

• Keyword research and content optimization
   
• Structured data implementation
   
• Local SEO for event promotion
   
• Mobile usability enhancements
   
• Voice search-friendly content creation
   
• Featured snippet targeting
   

By partnering with Asteeri Infotech, you can ensure your business is prepared for the growing impact of voice search, particularly for upcoming events.
 

Conclusion

Voice search is changing how people find information, and businesses need to adapt their SEO strategies accordingly. By focusing on natural language keywords, optimizing for local searches, utilizing structured data, and ensuring mobile usability, you can enhance your website’s visibility in voice search results. 

With Asteeri Infotech's expertise, your business will be well-equipped to stay ahead of the competition and capture more traffic for your upcoming events.