Do's and Don'ts For an E-Commerce Website

Today is the time of science and technology.  We are living in the digital world. Now every work of our life is digitized. We cannot imagine our life without computers, laptops, mobile phones and the internet. If we want to search for anything then we need to press the button of our computer and mobile or visit the links of the sites which give us a lot of information and knowledge.  In the present time, to find anything, we do not go to look for any book but we visit our loyal site google.  The Internet is part of our daily life. Our day starts with Facebook, Instagram, WhatsApp, Gmail, YouTube and ends with these sites too.

The Internet is not just a place for entertainment, but it is also for the daily livelihood of millions of people. The existence of e-commerce websites increases the importance of the internet and it also provides services and information to the people on a daily basis. If you are going to start any e-commerce website or you are the owner of any e-commerce sites, then you must see this article as it describes the most important feature of e-commerce and do's and don'ts for an e-commerce website.

What is an E-commerce website?

Before describing the do's and don'ts for an e-commerce site, it is essential to know what exactly an e-commerce site is. Now we are all familiar with flipkart, amazon, ebay, snapdeal, mantra etc, all these are online shopping sites, and all of these are actually e-commerce sites, they are all sites which give us a lot of variety and goods at reasonable rates.

These e-commerce sites play an important role not only in buying the product but also in providing employment to the people. With these sites, you can find any type of product, it's not a big question where you live.

Do's and Don'ts for an e-commerce site

There are some key features of an e-commerce site, which you need to know before setting up an e-commerce site.  An e-commerce site is successful only when it is consumer-oriented and capable of efficient elements and convenience at all times. These are the do's and don't for an e-commerce site-

Do's for an E-commerce website

Ease of use

It is important that your e-commerce site should be simple. Simplicity is essential. It is true that 76 percent of consumers say that ease of use is the most important practice of an e-commerce site. The main aim is that one gets anything they want in an easy and simple way. Unnecessary complexity makes the site boring and unattractive. By providing shopping categories, filters and comparison capabilities, it is essential to see the user experience.  Customer reviews and FAQs, help buyers make decisions more quickly.

High-resolution video and photos

This is very important because the image quality of your product encourages people to buy your product. Along with the best image quality, it is also essential that a product has multiple images from multiple angles. The customer wants to be able to zoom in and get a good feel for the product. Photos need to be optimized for high resolution and page load.

A Mobile-Friendly Website

It has been announced by Google that all e-commerce sites should have a mobile-friendly version in 2017. At present, most individuals are using mobile phones instead of computers and laptops. To buy any product online, they always open the e-commerce site on their mobile phone. Hence it is imperative that the site be mobile-friendly.

Using user-generated reviews

Reviews play an important role, as most consumers read reviews of each product before purchase. One study tells us that 92 percent of consumers read reviews. They also look at the star rating of any product.  All these things give them positive energy to buy any product. Positive reviews increase the number of users on any site.

Give Special Offers

It is very important to give special offers for any product. This always prompts the consumer to buy the item from the site. People really like offers. And if an e-commerce site offers something special to the consumer, then they prefer to buy the product again and again. It is important for any e-commerce site to sell its product at a very favorable rate and offer a discount on its product.

Create wish list

It is essential to create a wish list for any e-commerce site. This is the most essential part of marketing. With the help of a wish list, people can easily know about the product. It is also an opportunity to share a brand with new buyers. When shoppers share their wish lists with family and friends, it increases the number of subscribers to this site. Indirectly it gives a huge area for advertisement.

'Fine-in-store' feature

This is also a special part of any e-commerce site. Sometimes you don't want to wait longer, you just want to find your product as soon as possible. At that point, the 'Search-in-Store' feature helps you find your purchases.  Shoppers just go online to do research and then complete the purchase in person. It helps to know about local stores where you can find something you want to buy.

Show Related Items

Any e-commerce site should also show related items of its product. This is very useful for the consumer, it provides an area to compare your product with others and motivates people to buy the product from your site.

Frequently Asked Questions

This is a very important thing for an e-commerce site. It always helps to have more information and knowledge about the buyers.  You get the answer to your question. This instills increased confidence and credibility with the buyers.

Show Social Proof

Brands and online sellers who connect with their buyers on an emotional level, build brand trust and advocacy. It is helpful to increase the number of buyers. And anyone gets the right trust on the site. Social media allows e-commerce brands to show authenticity and create an emotional connection with their products.

Don'ts for an e-commerce website

• Using so many keywords on a webpage will no longer browse correctly or remove critical details. Leaving critical details like an explanation or product specifications blank can lead to unanswered customer concerns. Unfortunately, clients will not wait a lot to ask and wait for a reply. If your item doesn’t reply to all of their questions, chances are they will quit your website and from somewhere that does.

• Distract your audience or entangle the process by compiling more information than you require. Extra clutter such as excessive form fields, buttons, ads, etc. all lead to confusion which eventually leads to cart desertion and then you’ve misplaced the sale.

• With Google pushing security in their search engine URL bar, and the increasing number of data violations, consumers are becoming more familiar than ever before about website safety, or the absence thereof. Don’t leave any question in your customer's mind if your website and customary buying process are safe. They likely won’t accept the odds.

• Make your mobile website background vastly different from your desktop understanding. You never understand where your customer will be the next time they want to request from you. If you want to boost repeat sales, take into consideration what it looks like for a buyer that purchased on mobile-first and then desktop, or vice versa.